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The Shed is on a mission to get the most out of the world's stuff.

The Shed is built for everyone who believes doing things is more important than owning things. Now you can rent it all.
ABOUT US An idea worth sharing
It all started in 2012 when Karen Rodgers O’Neil, The Shed co-founder, felt the constant drumbeat of friends and neighbors planning graduation and family parties and asking, “Who has a tent I can borrow? How many folding chairs do you have?".  A serial entrepreneur and business executive, she thought there had to be a better way. Karen wrote up a business brief, monitored the slow growth of the sharing economy, and in 2019, she partnered with Daniel Perrone, a successful technology entrepreneur, to bring The Shed to life. Now renting is high style, the sharing economy is expected to grow to $335 billion by 2025, and the Shed is on a path to make history.

In The News

New Richmond based company launches in the rental experience space

The Shed is a startup out of Virginia trying to revive the rental-for-everything business

To date, the company has raised $1.75 million from investors and entrepreneurs from the Richmond, Va. area. Now, with 60 manufacturers on board and another 15 to 18 vendors signing up monthly, the company is looking to expand even further.

New Richmond based company launches in the rental experience space

New Richmond based company launches in the rental experience space

Savings Guide : New Richmond based company launches in the rental experience space. A new Richmond company, we first told you about in December, is up and running. The Shed is sort of like the Facebook marketplace but delivered right to your front door.

Dale Mounce is looking for a good deal for his business. Dale does everything from plumbing to electrical - just no painting. And he’s interested in getting jackhammer for an upcoming job. It’s a tool he doesn’t already own but may need for an upcoming job.

New Richmond based company launches in the rental experience space

New Company is Reinventing Product Rental at Just the Right Time for Manufacturers and Consumers

In an era when social distancing is the new norm and economic uncertainty is pervasive, a new Richmond-based company has opened that rents and delivers hundreds of products. The Shed is on a mission to reinvent the product rental experience as the first online rental marketplace stocked with brand name products in categories ranging from tools and lawn equipment to party and event supplies to recreation gear.

Rental has become more mainstream in recent years with the advent of apparel, lodging, transportation and luxury goods rental services leveraging technology to transform the customer experience. The Shed was designed to bring that same evolution to consumer goods rentals which, until now, remained fragmented and wrought with antiquated ordering systems, unpredictable product quality and limited delivery. As Baby Boomers enter a life stage where “less is more” and Millennials are placing value on experiences more than things, The Shed is transforming a $30 billion consumer products rental market and unlocking a new commerce channel.

New Richmond based company launches in the rental experience space

In severe downturn, some Richmond-area startups thrive, some pivot, others wait and hope

The Shed was already pivoting its business model before the coronavirus hit. The Goochland County-based startup, founded by entrepreneurs Karen Rodgers O’Neil and Daniel Perrone, was created to take advantage of the so-called “sharing economy.”

It set up warehouses in Goochland and in Denver where people could store items that they don’t use often such as tools and sports equipment and rent those products to other people who need them, sharing the rental revenue with the company.

Last year, the company started to pivot its business to work with manufacturers and retailers of various products to rent those items to consumers. The company has formed partnerships with manufacturers such as Stanley Black & Decker to rent tools

New Richmond based company launches in the rental experience space

How Richmond company is helping Virginia businesses reopen.

RICHMOND, Va. -- It has now been one week since Phase One of Virginia's plan to reopen got underway in much of the Commonwealth.

Richmond-based The Shed, a rental marketplace that provides businesses like gyms and restaurant with the tents, equipment and furniture they need to set up shop outdoors, is helping businesses get back up and running.

"We've been putting together packages so local gyms and country clubs and restaurants can get back to business outside," The Shed CEO Daniel Perrone said.

The Shed Offers New Revenue Channel to Outdoor Equipment Manufacturers

The Shed Offers New Revenue Channel to Outdoor Equipment Manufacturers

RICHMOND, Va., March 17, 2020 – The Shed, the first full-service consumer goods rental marketplace, announced today that The Shed Denver is actively building partnerships with outdoor industry manufacturers, retailers, entrepreneurs and even other rental businesses to help them leverage the rapidly growing sharing economy.

At no cost, a business may stock its inventory in The Shed’s distribution centers. The Shed then markets that inventory for rental via its one-click ordering platform and delivers the...

The Shed Helps Manufacturers Rent Out Idle Equipment

The Shed Helps Manufacturers Rent Out Idle Equipment

As the sharing economy continues to grow across industries, The Shed is getting in on the game and bringing product manufacturers with them.

Running on the idea of “monetizing idle assets,” The Shed offers a place for manufacturers to store items that might be taking up space (think tools, outdoor equipment or even healthcare equipment) while making money off of them. The startup’s online platform lists these items available in their warehouse for people to rent them out on a daily basis....

Need a ladder for a day? Rent one from this possession-sharing company that’s using Denver as a test market.

Need a ladder for a day? Rent one from this possession-sharing company that’s using Denver as a test market.

A startup called The Shed is putting a twist on the sharing economy, one designed to help households, retailers and manufacturers clear up the clutter and earn money off items that would otherwise just sit there. “We want to be part of the rental economy, the sharing economy,” said B. Gottwald, a partner who moved to Denver last year to oversee the company’s launch here. The Shed is stocking a warehouse at 5925 Broadway, and another one in Richmond, Va., with items it expects people will want to rent. They include kayaks and canoes, folding chairs and tables, aerators and generators, portable bars and patio...

New Richmond based company helps you clear your garage and make money

New Richmond based company helps you clear your garage and make money

The Shed is a new company launching in Richmond with a massive warehouse in Goochland.

“It is the expected to the unexpected. You can rent things that you never would have thought of eventually before,” said owner and founder Karen O’Neil.

We are unlocking the future of the sharing economy.